Find the gold that makes you different.

Editorially sharp web copywriting.

Enter the Writer’s Room

Make them feel you.

When words land, brands speak.

When brands speak, people connect.

When people connect, they don’t just buy—they feel.

The Writing Process

At Penmen, we work in stages we call:

Writer’s Room, Beat Sheet, Drafting, Editorial Pause, Edits, and Publishing.

  • We first invite you into the Writer’s Room, where we ask questions, listen, and gather insights to prepare your Beat Sheet.

  • We prepare a comprehensive Beat Sheet, our North Star during drafting. Upon your approval, we advance to the next stage.

  • We begin drafting, attentively following your Beat Sheet.

  • First draft in hand, we let the work settle for a short period. Time makes things clearer to us and to you.

  • Now clear-eyed and fresh, we’ll apply any edits you may have.

  • Edits now applied, we publish and deliver your copy assets.

Work with Penmen

Choose a Tier

Penmen Gold

Gold is found, not forged. Thoughtfully and patiently. Each word earned, not rushed.

Included: a full website rewrite, a voice brief to guide your future communications, and a strategic walkthrough.

  • Our most accessible partnership. Included: a Writer’s Room session and a 3-page website rewrite.

  • A value-rich partnership. Included: a Writer’s Room session and a 5-page website rewrite.

  • Ongoing partnership. Included: A Writer’s Room session, 2 webpage rewrites, and two additional copy assets per month.

 About Penmen Inc.

Sharp copywriting—rare as gold—is good copywriting. But effective copywriting demands a creative discipline that many copywriters and agencies lack. Clever turns-of-phrase don’t sell like clarity sells. At Penmen, we know this—that’s why we bring an editorial spirit to our work.

Penmen Inc. is led by Penman-in-Chief, Jeremy Daniel Lynch. Bringing agency experience to his work, he approaches websites like a strategist and an editor—ensuring copy is sharp, convincing, and effective.

Choose Penmen

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